Stepping onto the Octane carpet…

Before the Carrera RS…

Before the Turbo…

Before the GT3…

Before Porsche turned two or three letters into a universal language amongst car enthusiasts… there was simply one… “S”.

And this is where it all began… Let’s go back to 1967.

The 911, still known at the time as the 901, had a two-litre flat-six engine producing 130 cv.

But someone at Porsche asked a particularly dangerous question…

What if this isn’t enough?

The answer was called the Porsche 911 S.

The first truly sporty version of the 911.

The letter stood for ‘Super’, and Porsche squeezed 160 cv at 6,600 rpm from just 1,991 cm³, whilst retaining the six-cylinder boxer engine, Weber carburettors and five-speed manual gearbox.

But what made the first ‘S’ significant wasn’t just the extra 30 cv.

It was the philosophy...

Lighter...

More precise...

More effective...

More special...

It was also in the 911 S that the legendary Fuchs wheels made their debut, destined to become one of the brand’s symbols.

And so a formula was born that Porsche would repeat for decades...

Less weight...

More engine power...

Better brakes...

And the driver at the centre of it all.

There were no driving modes or electronics to correct our mistakes.

There was a steering wheel...

Three pedals...

A manual gearbox...

And a boxer engine behind the rear axle.

The rest was down to the driver.

This particular model adds another important abbreviation… SWB, or Short Wheelbase.

For the real ‘car buffs’… a short wheelbase, just 2,211 mm.

It belongs to the first generation of the 911…

Narrow...

Light...

With the engine hanging right at the back and weight transfers you can really feel.

An SWB demands attention, respect and sensitivity.

Perhaps it’s less perfect...

But that’s precisely why it’s so special.

Let’s take a look at this particular example...

Sand Beige,

Black interior...

Fuchs...

VDO instrument cluster...

Becker radio...

Slim steering wheel...

Chrome trim...

Please... Do be so kind... Take another look at the photographs.

There are no huge wings...

There’s no gratuitous aggression...

The proportions do all the work.

But this Porsche deserves an even closer look.

We’re not just looking at a restored 1967 911 S.

We’re looking at a car accompanied by a Certificate of Authenticity, Matching Numbers, and one that has undergone a genuine, comprehensive ground-up restoration.

Matching Numbers… Two little words…

But in the world of great classics, they often distinguish a beautiful car from a truly significant one.

When the identity of a car of this age remains true to the one it was born with… That matters… A great deal.

In this case, it’s documented!

Then there’s the restoration.

It wasn’t just a new paint job or a refurbished interior...

This 911 S was stripped down, overhauled and rebuilt from the ground up...

Bodywork...

Mechanics...

Interior...

Components...

Finishes...

A genuine ground-up restoration.

Because restoring properly doesn’t mean modernising, but preserving what made it special.

Essentially… Restoring its youth without taking away its age.

Perhaps that’s why this car doesn’t look like a modern interpretation of a 1967 Porsche…

It looks like 1967.

And so we come to the market…

In March 2026, Gooding & Christie’s sold a 1967 911 2.0 S Coupé, expertly restored and with matching numbers, for $212,800.

We haven’t used that result to estimate the value of this car.

That isn’t market analysis… It’s advertising!

It does, however, show that the international market already recognises the finest 911 S models of this generation as true collector’s cars.

And, above a certain level, what sets two seemingly identical cars apart lies in the documentation, the numbers, the quality of the restoration and the identity that has stood the test of time.

A 911 S SWB is already special.

A Matching Numbers example, with a Certificate of Authenticity and a full ground-up restoration…

That’s a whole different story.

Serious collectors don’t buy models…

They buy the specific car!

They buy that one!

Before the Carrera RS 2.7…

Before the first 911 Turbo…

Before the RS, GT2 and GT3…

Porsche put a letter on the rear lid… ‘S’.

The first step in an obsession that continues to this day.

The numbers have changed…

The materials…

And the technology…

The obsession has remained.

And this little beige Porsche was there when it all began.

We can restore the paintwork, rebuild an engine, refit an interior...

But there is one thing no restorer can recreate... 1967.

How many genuine 1967 911 S models, with matching numbers and properly restored, will there be in twenty years’ time?

Money can be earned again…

But history cannot be recreated.

Get in touch with us!!!

Editor’s Note:

In the world of classic cars, there is a vast difference between price and value.

Price is what someone writes in an advert.

Value is what becomes evident when history, authenticity and scarcity can no longer be replicated.

The market rises…

It corrects itself…

It gets excited…

It cools off…

That is why we never advocate buying a classic car solely on the promise of future appreciation.

But there are cars whose historical significance does not depend on next year’s trends.

In our opinion, the 1967 Porsche 911 S clearly belongs to that group.

It was the first S...

It marked the beginning of a lineage...

And it demonstrated the philosophy that Porsche continues to explore almost six decades later...

Taking an extraordinary car and asking whether it is still possible to make it even better.

The future may continue to debate how much it is worth...

But the past has already decided what it represents!